Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Things that insiders know, that outsiders don’t. It’s probably worth the cost. You could also use Piktochart to creative content marketing create an infographic for free using their prefab templates.

Help people decide if, when, what, or how they should make a decision by creating a visual decision tree graph. Here’s some more info on Slideshare along with some great examples for inspiration. The folks over at Copyblogger Media produce some of the best training resources for content marketing on the web.

This concept was made popular by Travelocity’s Roaming Gnome. Checklists help us solve problems, diagnose issues, and ensure we don’t make mistakes. Dollar Shave Club leads with razors, but they have a variety of personal care products. What products would help them improve their lives or their business? Here’s a list of the Top 50 most valuable social media influencers for 2015. Include a brief description or why you chose to include them and a link back to their profile.

Creative Content Marketing Examples

Take the data from a previous poll, survey, or data you’ve collected and put it into a well-designed infographic. If you’re passionate about something that others are also passionate about, you can turn that into an infographic. There’s an infographic for that. Or maybe people around the world do what you do, only differently. And you don’t have to know a thing about design. Now that you have a list of great quotes, let’s repurpose them.

• You’ll typically find case studies in the B2B space because businesses want to see how other businesses have performed with the offering.
• Images, videos, infographics, and scannable copy not only help consumers better understand a topic, they are also great formats for further syndication across multiple channels and platforms.
• Reading like a recruitment drive, this article by Cisco features an employee before and after joining the company.
• Reddit is a great resource for finding ideas to improve upon industry-specific topics.
• I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.”

Choose a topic related to your business and literally create an A to Z guide. Invite your customers to record themselves using your product and ask them to submit them to you to post online. EMarketer does a great job of publishing charts and graphs related to marketing. Keep up with trends and stats and turn them into an infographic or series of charts and graphs.

Be sure to post about it on the relevant social media platform, link back to your site, and include the related hashtag. Or, if you’re business has been on a wild ride that most people would find hard to believe. Your answers are based on your own unique experience and history, and they’re valuable. When people are in the middle of launching a new book, they’re looking for all the publicity they can get. Books written by famous people you’d like to interview.

Find the biggest influencers in your industry on social media and compile a list of each of them. You can do this via email, social media, or online survey. Take some time to outline and highlight industry best practices that will truly help your customers improve in any of these areas.